We defined ACH’s voice and tone as professional and direct, spoken in clear, simple language. In general, the UX writing team at Chase strives to eliminate bank jargon, but there are exceptions, especially for our higher earning and financially fluent clients. Business owners are moving thousands of dollars into other accounts, so it’s understandable if they find friendly and excessively casual language a distraction.
Click or tap to make the wireframe examples larger. The left screenshots are original product copy and the ones on the right contain my revisions.