The Guide to the Markets page was a flat, bland experience.
The page was a list of PDF and webcast links from Global Insights writers.
Product owners and writers wanted to have page ownership, but making updates were a difficult and daunting process for them.
PARTNERS:
Global Insights product team
Production
APPROACH AND RESULTS:
A former link farm became an aesthetically pleasing and streamlined page.
We redefined a creation process with the Production team. The new process made it simpler for the Insights team to provide their monthly and quarterly updates.
We developed a new process for repurposing older content by creating templates for articles, along with checklists for process steps.
Going forward, we helped build out actual pages for PDF content for a more consistent web experience.
The page became an actual, weekly Guide to the Markets versus a list of just PDF and webcast links. Also, the redesigned page has three rotating banners (see above right screenshot) to promote latest pieces.
